La Maison Digital is an art concept by Vesna Filipovic characterized by its simplicity, purity, basic shapes, and bold colors. It’s like a simple binary code used as a tool to express her inner feelings with an almost spiritual process. The core elements of painting: color, line, and form.

Through her work, Vesna Filipovic researches the relationship between color and shape, plays with contrasts and shades, and creates abstract artworks. She is constantly exploring the intersection between art, fashion, and technology. Though color is one of the main drivers of her work, she is taking cues from the fashion world as one of her biggest inspirations and combining it with the technology process, innovative software… The feeling during the process is like a deconstruction of data with a goal to achieve a new visual, a new reality, a new life.

“In these complex times, I feel the need to rest my eyes on something simple, clear, basic yet poetic. The way colors communicate with us and with each other creates unique emotions. In my work, there is a lot of symbolism, what some color represents to me, whether love, freedom, hope, sunset, desert, a moment in time, or design. Sometimes I create with a specific combination of colors in mind, shapes are not planned, they are unconscious, an expression of the moment, instinctive movement of the hand, gestural marks… I enjoy the unexpected collision that is occurring at the end. White lines are technical but also represent a beautiful way to accentuate every color and its shade. Some things happen coincidentally but in the end, they are exactly where they supposed to be. It’s composition and decomposition, with the clear precision and intention that color needs adequate space to show its potential. The process is intuitive, free, and open but has an end.” – Vesna Filipovic.

Education: Faculty of organizational sciences, University of Belgrade Department of Information Systems and Technologies, Master’s Degree in E-business

Exhibitions: The 16th Graphica Creativa Printmaking Triennial at the Jyväskylä Art Museum, Finland, 2022.